Dresner’s Point: What Influences Value of Predictive Analytics
May 24, 2013:
What do you get when you add predictive analytics technology to a business intelligence initiative? The ability to “see around the bend” to new opportunities? Doors opening to new markets, deeper customer relationships and new revenue streams?
Well, not always. Like a movie that tanks at the box office, some BI initiatives based on predictive analytics technology have stunted growth. The debate topic in one of my recent #BIWisdom tweetchats was how well some recent innovations in BI have translated to business value. The participants came to the conclusion that currently there is a lot more potential value than realized value from BI innovations, and that includes the use of predictive analytics.
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