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Gaining critical insight into your organization’s business data no longer requires high-priced servers and highly paid engineers. Thanks to cloud-based business intelligence tools, companies can now access the right information at the right time using affordable BI applications hosted on a virtual network.
In fact, according to Dresner Advisory’s 2013 Wisdom of Crowds Business Intelligence Market Study, 35 percent of the 1,182 participants indicated that cloud BI is either “critical” or “very important” in their organizations, and those citing cloud BI as “not important” or “somewhat important” declined.
Driving this demand for cloud BI are small businesses eager to “level the playing field by deriving the benefits of business intelligence without any of the downside like heavy investments in infrastructure and staffing,” says Howard Dresner, president and founder of Dresner Advisory Services.
The results of our 2013 Wisdom of Crowds® Collaborative Business Intelligence Market Study show that the collaborative BI market is in an early market dynamic. More than 60 percent of the respondents ranked collaborative BI as “critical,” “very important” or “important.” That said, it ranks #12 in priorities among the 19 technologies and initiatives we track as being strategic to business intelligence.
Our survey respondents indicated that their top mechanisms for collaborating with business intelligence (BI) insights in 2013 are still email, face-to-face meetings and telephone calls. This has not changed significantly since our 2012 survey.
SMEs are often more agile and closer to their customers than their larger counterparts, which gives them a business intelligence advantage, says BI expert Howard Dresner.
A new report from Dresner Advisory Services finds that small and mid-sized enterprises (SMEs) have some unique characteristics when it comes to how they leverage business intelligence (BI). One key finding: When compared to large enterprises, SME BI initiatives are more likely to be driven by executive management and the sales function.
“SMEs have the advantage of agility and the ability to use BI as a competitive differentiator,” says Howard Dresner, chief research officer at Dresner Advisory Services. “Because of the closeness of executives to the technology, business and customers, they have an edge against larger competitors. However, larger organizations have many more resources — people and money — enabling them to invest in more long-term endeavors.”
In our agenda for studying the evolving use of BI technologies through our flagship Wisdom of Crowds® Market Business Intelligence Study, we added a survey component this year on the embedded BI aspect. Until this study, embedded BI had not been fully explored in the advisory space. We knew from conversations we have on an ongoing basis with folks in the BI industry that it is an important aspect, and our 2013 Wisdom of Crowds® Embedded Business Intelligence Market Study revealed that to be true. More than 50 percent of the 1,182 survey participants ranked embedded BI as “critical” or “very important.”
In the first part of this podcast with SearchCIO Editorial Director Christina Torode, business intelligence authority Howard Dresner, chief research officer at Dresner Advisory Services LLC, talked about the missteps businesses make when they take on mobile BI. Here, he provides specifics around building a mobile BI strategy.
Assuming that companies have a mobile BI strategy in place — they have the business buy-in, they have the devices they need, they have the application — what would be the next step?
Howard Dresner: First of all, you have to look at who has the greatest need, where the demand is. Typically, it’s within the executive suite, and that’s not a bad thing. Because if you can automate or deliver business intelligence to the most senior levels of management, you have a much better shot of delivering it further down in the organization because once they see the value, they want everybody to have it. It really does change the way that organizations work because, all of a sudden, the information is right there when you need it. Of course, at the same time, there’s never a reason to not know something, so that’s sort of the downside. But you start with the folks that have the greatest need, that have the greatest mobility or are the most nomadic. The C-levels are among the most nomadic; salespeople are among the most nomadic.